Mercat Tramuntana

Brand Identity & Social Media Strategy

Bringing a Mallorca Dining Experience to Life Online

For Mercat Tramuntana - a restaurant rooted in local produce and community - I helped define its brand voice and visual identity, and built a social media presence that reflects its ethos. This project combines strategy with content execution, perfect for hospitality brands needing an outsourced marketing function.

My Role:

• Brand positioning and messaging refinement

• Content strategy and creation (photo + video)

• Social media planning and management

• Monthly content calendars and engagement tactics

This resulted in a coherent and engaging online representation that communicates the restaurant’s personality to both locals and international audiences.